People

Matthew Rosenberg
Matthew Rosenberg Founding Principal

Matthew Rosenberg is an international award-winning designer who was born and raised in the agricultural epicenter of the Canadian prairies. Matthew left Saskatoon in 2000 to study and work across twenty-four cities and fourteen countries. Matthew holds a Bachelor of Fine Arts in Studio Art (University of Saskatchewan), a Bachelor of Environmental Design in Architecture (Dalhousie University), and a Masters of Architecture (SCI-Arc) which he received alongside a Selected Thesis Award. He has also studied architecture at McGill University in Montreal and the Louvre in Paris. Matthew has significant experience in the design and implementation of unique, complex and large scale architecture. After over a year living and working in Beijing, he returned to Los Angeles in 2012 to launch M-Rad where he aims to re-conceptualize architecture and urban growth through social and environmental research. He founded M-Rad in 2012 and is acting design principal and head of business acquisition. He currently resides in Los Angeles, California where he celebrates the fact that he can climb a mountain, run on a beach, and explore the thriving urban culture in a single day.

Matthew Rosenberg
Patrick Lun Project Principal

Patrick Lun joins M-Rad as a core team Project Principal, bringing with him 8+ years of experience at Marmol Radziner + Associates and MOS Architects. Patrick's extensive experience in high end residential construction and design makes him a unique and creative asset to the team. Patrick holds a Masters of Architecture from Yale University where he was granted the Samuel J. Fogelson Award. He also holds a Bachelors of Architecture from the Taubmann College of Architecture at the University of Michigan. While Patrick specializes in project management, BIM, and digital fabrication at M-Rad, he wears many hats and is a leading force in driving the studio into a new era of efficient operations.

Matthew Rosenberg
Judd Weiss VP of Sales

Judd Weiss joins M-Rad as the Vice President of Sales. Judd received the Remax Hall of Fame Award after ranking among the top 10 Agents in the state of California, and among the top 20 Agents in the world at Remax Commercial for multiple years during his mid 20s. He soon began his own independent Commercial Real Estate Brokerage, where he trained a growing team of Sales Agents focused on high-value transactions. As a serial entrepreneur, Judd has launched multiple successful ventures. As a writer and frequent conference speaker, Judd teaches others the importance of character in developing lasting strong business success. Photography is a recent passion for Judd. There are now over 10,000 social media profile photos attributed to him. From a very early age he has been an obsessive fan of architecture design. Coming on board at M-Rad Architecture allows Judd to explore and express his passions for business, composition, and moving humanity forward.

Matthew Rosenberg
Markus Sohst Senior Designer

Markus Sohst joins M-Rad as a Senior Designer bringing with him 15+ years of experience at Gehry Partners, Neil M. Denari Architects and Adamson Associates. Markus has worked on a number of projects at various scales, ranging from retail spaces in Los Angeles to residential towers in Hong Kong. Markus has studied at the University of Wismar, Kuntsthochschule Berlin Weissensee as well as earning his Masters Degree in Architecture from UCLA. His body of research on emerging technologies and advanced ecology is allowing M-Rad to become a unique asset with many of our tech startup clientele.

Matthew Rosenberg
Arditha Auriyane Project Designer

Arditha Auriyane joins M-Rad as a Project Designer. Arditha holds a Bachelor of Arts Degree in Architectural Studies from UCLA and has previously worked for Steven Christensen Architecture in Los Angeles.

Mission

WE PROVIDE BESPOKE SOLUTIONS TO UNIVERSAL PROBLEMS.

M-Rad is an international, award-winning design studio that looks to re-conceptualize architecture through social and environmental research. Our goal at M-Rad is to introduce elements that reinvigorate the existing urban infrastructure into public spaces and offer the community a chance to define a thriving culture. Our hope is that our designs help to build a stronger bond between the community and their built environment by offering them a part in its development. Each project comes from a recipe of community, culture, and climate data.

CULTURE, COMMUNITY, CLIMATE: these words capture the heart of who we are. Our inspiration draws on a deep respect for the cultures and individuals that our work immediately effects. We envision landscapes that enrich communities, inspiring people to interact with each other as well as the structures that we draft. Incorporating science and climate data allows us to produce buildings that push the frontiers of environmental sustainability. In this way, we are both locally and globally minded. Small details can impact our world in great ways. Clients are considered partners and we take our relationships very seriously. By seeking strategic partnerships, we work alongside like- minded, ambitious people to create high-functioning, environmental and aesthetically-progressive projects. When we achieve our goal it means that we have all succeeded in building better businesses for ourselves, our clients, and our communities.

CULTURE Diverse cultures exist within larger populations. This is obvious. The success of our public and private works has been based in an understanding of how these communities interact, or perhaps do not interact with each other. With a holistic understanding of local cultures, it is possible to elevate architecture beyond utility and aesthetic and begin resolving issues that effect the community at large. We want our buildings and products to be as unique as the people who live in and use them.

COMMUNITY At the end of every day we drive our personal vehicles to our private domains. Even on the bus or metro, we tip-toe the line between a breach in personal space and opportune collisions; between the safety of solitude and our want for community. At M-Rad, we believe that architecture and design can help celebrate these interactions. We aim to create work that fosters connections between people as well as with the structures themselves. See our Work-Live Inter-Act Tower: a multi-use building incorporating personal and professional spaces that reconstructs the daily commute from a moment of isolation to an interpersonal, inter-active transition. For us, an object or building is incomplete if it is unable to bring people together and provide value to the community both emotionally and economically.

CLIMATE Last, and certainly not least, we believe in sustainability. After everything this planet has afforded us, prioritizing sustainable ideas and practices is the least that we can do. Our concepts are often derived from extensive climate data. We study it and allow the data to translate directly to the form or facade of a building. We try to let the data do the work. We work with top engineers to incorporate alternative technologies such as rainwater filtration (Miami Barrel) and natural irrigation (Huangshan Mountain Village Resort), as well as cutting-edge climate data (Fresh Hills on Freshkills) to ensure that we are part of the solution for a healthier planet. Our structures are conceived to leave the minimum impact while maximizing the ample resources made available to us by nature itself. They also encourage sustainability more indirectly by accenting the individual’s role in the greater context of the landscape and community. If our work can help remind people of their role in the delicate fabric of the natural world, then we can feel confident that we are providing more than just utility and beauty; we are building solutions.

ENVISION Our job is to create. Whether our inspiration comes from a smell or a texture or the shifting line of a horizon as the sun passes below it, our work is the evidence of a vision. A grand idea may originate from something seemingly small and insignificant. BenchXPress, for example, is envisioned to become an energy-generating bench. The inspiration of this project came from a childhood memory of making footprints in the snow. Though these two ideas may not seem related they find a common ground through M-Rad. Visualizing our ideas often means that we are thinking beyond three- dimensional terms. What we mean, here, is that a “fourth-dimension” is also considered. We want to create a sensory experience for people who interact with our products. We want to transform the way you see, feel, hear and move through your surroundings.

IMPROVE At its most basic, the goal of any responsible undertaking is improvement. At M-Rad, our undertakings - or constructions - exist at an intersection of environmental, aesthetic and communal considerations. Thus, we take a holistic approach to the simple question: “how can we make this better?” How can we accentuate the natural beauty of the landscape, while utilizing low-impact natural energy sources in a way that encourages people to engage positively with each other as well as the structure itself? We also believe that one can not effectively prescribe solutions for external improvement without asking a fundamental human question as well: “How can we make ourselves better?” This is why our designers and engineers constantly challenge themselves to refine and reevaluate their own processes and understanding. Whether it be by turning to nature for inspiration for a mechanical challenge (what is the most efficient method of powering a wave-pool? Maybe water itself... See our Miami Barrel project for a more in-depth representation) or by questioning social assumptions that foster self-seclusion (what happens when the lines between a private and public space are blurred? Or shattered, for that matter? See our Craic Haus Hotel).

AFFECT To make a difference. To leave an impression. To move, touch, to inspire. From conception to completion, M-Rad commits to understanding how a project will affect its participants from a global to a local scale and on a very personal level. We consider the macro just as often as we consider the micro. Some methods are overt: a canal runs through the lobby of the Guangzhou Golf Resort hotel, literally connecting residents to their surrounding ecosystem. Some methods are more subtle: In Cultural Precinct, high-density pedestrian pathways provide access to bucolic, meditative spaces, gently encouraging the participant to choose for themselves how to engage with the construction and with whom.