EQUINOX
M-Rad collaborated with Equinox Hotels to craft a distinct brand identity and hotel experience tailored to the needs of discerning luxury travelers who prioritize health and wellness. Recognizing Equinox’s legacy in high-performance living, M-Rad developed a holistic design approach that seamlessly integrates sophistication with functionality, ensuring that every space within the hotel fosters both relaxation and peak performance.
Client
Equinox
Typology
Branding
Status
Completed
Designers
M-Rad Inc.
Design Team: Matthew Rosenberg, Patick Lun, Carlos Augusto Garcia, Agustina Alaines, Margerie Bonnet
The branding strategy focused on creating an environment that aligns with Equinox’s fitness philosophy while setting a new benchmark for hospitality, offering guests an unparalleled blend of luxury, comfort, and well-being.
Beyond branding, M-Rad played a crucial role in shaping the design of Equinox Hotel rooms, curating spaces that enhance both physical recovery and mental rejuvenation. Every element—from material selection to spatial layout—was meticulously crafted to optimize rest and recovery, catering to the rhythms of an active lifestyle.
The result is an immersive experience where guests are not only surrounded by elegance but also encouraged to maintain their wellness routines effortlessly. Through this collaboration, M-Rad helped Equinox Hotels redefine what it means to travel without compromising on health and high-performance living.
